JUST KID, INC.
Date Initiated: March 2002

In September 2002, believing that the children's media environment had changed significantly, the Foundation began a period of careful reexamination of program goals and objectives in the Interactive Media for Children program area. The firm Just Kid Inc. provided an extensive environmental scan of the children's interactive learning field. The report concluded that, although there have been a few exceptions; it is in general extremely difficult for innovative research-based children's interactive media projects to gain a foothold in the current media environment. Based on these findings, the Foundation decided to discontinue making investments in the Interactive Media for Children program area.