The Age of Television and the Television Age
Lloyd N. Morrisett
Like many other new times, the Age of Television dawned suddenly, and reached a zenith so rapidly that it is hard to remember what life before was like.
Twenty years into the Television Age, former Markle president Lloyd N. Morrisett examined the impact this medium was making on the lives of its viewers, particularly its youngest viewers. Morrisett wrote, "What needs to be asked and what is beginning to be asked by more and more people is the nature of television's responsibility to children, and how this responsibility can be fulfilled."