Just Kid Inc: An Environmental Scan of Children's Interactive Media from 2000 to 2002
June 3, 2002 | Report, White Paper
George Carey, Wynne Tryee, and Dr. Kristin Alexander of Just Kid, Inc.
George Carey, Wynne Tryee, and Dr. Kristin Alexander of Just Kid, Inc.
This report provides a strategic and practical analysis of trends, actors, and forces at work in children’s interactive media between 2000 and 2002. The objectives of this scan were: (1) To create a strategic and practical analysis of trends, actors and forces at work in the children's interactive media space over the past 18-24 months; and, (2) To offer a better understanding of how those trends and forces are impacting the lives of children between the ages of two and twelve.