One Mission, Many Screens
David W. Kleeman, Markle Foundation
American youth are growing up with near-ubiquitous media at home, at school and—with increasing wireless services—everywhere in between. According to the Annenberg Public Policy Center’s “Media in the Home 2000” report, the average family with children 2–17 had almost three television sets. 97% of those families had VCRs, 78% had basic cable and 31% took premium channels.
This report reflects the expertise, opinions, practices, and principles of people and organizations engaged in public service media and related professions worldwide. Analyzes the six fundamental elements that define public service media and its provisions for children, namely: educational commitment, choice of technology, financial models, partnerships that support young people as emerging citizens, risk-taking subject matter and formats, and measures of effectiveness for every offering.