Rx for Public Television
January 1, 1973 | Article, Op-Ed, Essay, Letter
Lloyd N. Morrisett
Lloyd N. Morrisett
Public television has been in crisis ever since it first started as educational television.
In this essay, former Markle president Lloyd N. Morrisett discussed the background of public television and devised a prescription for success in its future. This prescription is a set of three requirements: to avoid localism, to develop programming for special interest audiences, and to create an incentive system to produce better programming for public broadcasting.
