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April 10, 2000
Markle Foundation Names Alice Cahn Of Children's Television
Workshop To Direct Program On Interactive Media For Children
Cahn to Run Major Program That Explores Ways
To Help Children Benefit From Interactive Media
Established Leader in Children's Television Turns Focus To New Media And
How It Can Best Serve Children and Parents
New York, NY - Markle Foundation President Zoë Baird today named Alice Cahn
to lead the foundation's Interactive Media for Children Program. Cahn, who will be
a Managing Director at Markle, moves from Children's Television Workshop, where she
currently serves as President of the Television, Film, and Video Group, and is
responsible for CTW's global creative development and production.
Said Zoë Baird, "I am delighted that Alice has joined the Markle
Foundation. She has been a major figure in entertaining and educational children's
media for many years. Alice is now in a position to create the models and
expectations for how interactive media can best benefit children." She added,
"As children's waking hours become increasingly influenced by interactive media
and toys, it is critical that we encourage the development of quality content. Alice's
extraordinary track record as a leader in children's television and her desire to
turn her attentions to new media bode well for the next generation of media consumers
and for the field at large."
Said Alice Cahn, "I am so proud of what we have accomplished at The
Workshop: debuting DRAGON TALES as a top-rated series on PBS; Amy Tan's SAGWA slated
for PBSKids Online and Television; increased audiences and impact for SESAME STREET
across the screens; and much more. My move to The Markle Foundation is an opportunity
to take what I've learned about children, families and the impact of media
and apply it more broadly to new and emerging technologies. I intend to build
partnerships that create motivating, responsible, engaging content and delivery
systems that positively impact children and families. The Markle Foundation is
an exciting institution on the cutting edge, working to advance public benefit
from new information technologies."
About Alice Cahn
Alice Cahn currently serves as President of the Television, Film, and Video
Group at Children's Television Workshop, where she is responsible for all CTW's
domestic and international creative development and television production as well
as home video and audio production and the development and production of film
projects for the nonprofit organization. Prior this, she served as Director of
Children's Programming at PBS, where her responsibilities included strategic
planning, the direction of all PBS children's projects, and the development of
series including: Teletubbies, Wishbone, Kratts' Creatures, Arthur, and Where in
Time is Carmen San Diego.
Prior to her tenure at PBS, Ms. Cahn designed national outreach programs that
linked television, businesses, and education at the Los-Angeles-based Education
First!, and served as Program Director for Children's Instructional Television at
KQED, Northern California Public Broadcasting. Alice Cahn received her Masters in
Educational Technology from San Francisco State University and holds a New York
Teacher's License, K-8.
About Markle's Interactive Media for Children Program
Markle's Interactive Media for Children Program is a multi-faceted program of
research, investments, and public education that works to create and support quality
interactive media for children. The program includes:
A major commitment to gain in-depth knowledge about the impact and
potential of new media to help children learn and grow; specifically,
efforts include the setting of a national research agenda on how interactive
media can contribute to the cognitive, emotional, physical, and developmental
needs of children;
- Work with and support for key content producers and companies to help
them pursue innovative and quality products and services, and on-line activities
including games, toys, and programs; and,
- Large-scale public education efforts intended to create a market and
demand among parents and users for this information and for products, specifically
taking into account parents' needs and concerns, and creating tools and guidance
that they can use to make informed decision.
In addition to developing new initiatives, Ms. Cahn will direct projects already
underway at Markle, including the foundation's current initiative with Dr. Ellen
Wartella, Dean of the College of Communications at the University of Texas, to develop
a research compendium on children's use of interactive technologies. Another ongoing
initiative in this program area is Markle's recent partnership with the Ad Council to
create a first-of-its-kind multimedia public education campaign to help parents make
informed decisions about their children's use of these new media.
The Interactive Media for Children Program is one of four major areas of concentration
for the Markle Foundation. After 30 years of work in mass media and the public interest,
last July the foundation announced its intention to focus exclusively on realizing the
potential of emerging media and technology to improve people's lives. It was also announced
at that time that Markle would invest over half of its assets - $100 million -over the next
three to five years out of the belief that models and expectations for what the new media
can accomplish will be formed during this time and that a unique window of opportunity exists
to create higher expectations for it on a large scale.
About the Markle Foundation
Emerging communications media and information technology create unprecedented
opportunity to improve people's lives. The Markle Foundation works to realize this
potential and to promote the development of communications industries that address
public needs. Some of the most promising areas for Markle's work are in the following
programs: Public Engagement through Interactive Technologies, Policy for a Networked
Society, Interactive Media for Children, and Healthcare.
To capture opportunities in our rapidly changing world that fall outside these priorities,
Markle also maintains an Opportunity Fund.
Markle pursues its goals through a range of activities including analysis, research,
public information and the development of innovative media products and services. The
foundation creates and operates many of its own projects-using not only grants but also
investments and strategic alliances with non-profits and businesses.
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