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Mike Berland is the CEO of Edelman Berland, Edelman’s strategic research and analytic business. He leads the agency’s global approach to reputation, branding and communications insights and research.
He is an internationally recognized strategic advisor and communications consultant and an expert in how people think and behave as consumers, voters and decision-makers. Berland has worked with political candidates in the U.S. and abroad. In 2001 and 2005, he was a strategic advisor for New York City Mayor Michael Bloomberg during his mayoral campaigns and led targeting and direct mail for Hillary Clinton’s 2006 Senate and 2008 Presidential primary campaigns.
Berland previously led Penn Schoen Berland where he managed studies and campaigns for top global brands, political candidates and entertainment clients in more than 80 countries. He was awarded The David Ogilvy Research Award in 2002 by the Advertising Research Foundation (ARF) for his global targeting and communications research.
In May 2009, Berland released a book with, co-author Doug Schoen, titled What Makes You Tick? How Successful People Do It and What You Can Learn from Them (Harpers Collins). Berland is also the former chair of the Gotham chapter of the New York City Young Presidents’ Organization (YPO).
Berland is a commonwealth scholar of the University of Massachusetts.