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WASHINGTON, DC—Markle Foundation President Zoë Baird today announced a collaboration between leading Internet traffic centers and the Markle Foundation called Web White & Blue 2000. The collaboration will help voters, journalists, and others use the Internet to learn more about the presidential candidates, their campaigns, their scheduled debates this fall as well as the way the online resources are impacting politics in this presidential election year. The Markle Foundation's non-partisan, non-profit Web White & Blue 2000 project will involve the following Charter Participants: ABCNEWS.com America Online CNN's allpolitics.com FOXNews.com iVillage.com Microsoft/MSN MSNBC.com MTV.com NetNoir.com npr.org (National Public Radio Online) NYTimes.com Oxygen Media PBS Online USATODAY.com washingtonpost.com's OnPolitics Yahoo! Said Zoë Baird, "Web White & Blue 2000 represents the belief—shared by the Markle Foundation and its collaborators in this effort—that emerging information technologies can fundamentally enhance the electoral process. The Web White & Blue 2000 sites will be a collective resource for voters, for journalists and for those citizens who usually sit on the sidelines: electronic access to the Presidential campaigns, to additional election information, to behind-the-scenes places—as well as an opportunity for the public to voice their opinions and ideas. By stimulating debate and interest in the electoral process, the unprecedented collaboration among the participants in Web White & Blue 2000 holds the promise of revitalizing American democracy." Web White & Blue 2000 will build on the successful Web White & Blue collaboration supported and overseen by the Markle Foundation during the 1998 election cycle. In addition to each participant's own election content, Web White & Blue 2000 will augment the traditional televised Presidential debates with a complementary "Rolling Cyber Debate." This format will enable the campaigns to expand on their candidates' televised answers while offering voters potential features like pre-debate forums with debate moderators, and access to "official" post-debate spin. This shared content from Web White & Blue 2000 will be available at each of the Charter Participants' sites. (In the coming weeks, additional participants are expected to join those listed above.) In addition, Web White & Blue 2000 will syndicate features like the "Best of the Best"—content that represents the finest election coverage and campaign material on the Internet. And it will offer a "List of the Rest" detailing other organizations that provide valuable information using online resources. The Markle Foundation also opened its Web White & Blue 2000 project to participation by other dot-com and dot-org entities today. Beyond the involvement of the initial Charter Participants, the project will ideally involve academic institutions, non-profit organizations, and public interest groups with a keen interest in how Internet technologies are being used in politics. Markle is forming an advisory board of academic experts who will provide guidance to the Web White & Blue 2000 project. Mike McCurry, former White House Press Secretary, and Doug Bailey, founder of the Freedom Channel.com (a non-profit organization) and the political newsletter, The Hotline, as well as Jonah Seiger, co-founder of Mindshare Internet Campaigns will assist the Markle Foundation on the Web White & Blue 2000 project. McCurry, a Democrat, and Bailey, a Republican, are helping design and manage Web White & Blue 2000 and are serving as its liaisons to the Presidential campaigns, political parties and related organizations, like the Commission on Presidential Debates. Seiger, who helped orchestrate the first live webcast of a Congressional hearing, will manage the technical aspects of the project. Web White & Blue 2000 is part of the Markle Foundation's focus on Public Engagement through Interactive Technologies, which encourages the use of communications technology to help people a ctively pursue knowledge and participate in democratic society. Markle pursues its goals through a range of activities including analysis, research, public information and the development of innovative media products and services. The foundation creates and operates many of its own projects-using not only grants but also investments and strategic alliances with non-profits and businesses.
NEW YORK, NY—The Markle Foundation today committed $1.6 million to support the development of legal and other graduate training programs that specialize in public interest advocacy related to the Internet and other new information technologies. The announcement was made by Markle Foundation President Zoë Baird, who noted the immediate need to establish such public interest training programs to keep pace with the rapid emergence of critical issues of privacy, competition, copyright law, and other new legal policy issues raised by new technologies. The Boalt Hall School of Law at the University of California, Berkeley will receive the first grant of $300,000 to help start the Samuelson Law, Technology and Public Policy Clinic, a public interest clinical Internet law program which will begin to represent clients this fall. Baird said, "It is a critical time to develop advocates who can articulate the public interest in the new economy. Legal and policy questions arising from the Internet and other new technologies will have a dramatic impact on individual rights, governmental institutions, and the competitive environment for commerce—so is essential that the interests of the public are represented in all the places these questions are addressed. I am delighted that Boalt Hall has undertaken this initiative to help establish a training ground for the next generation of outstanding public advocates and look forward to developing Markle's commitment and support in this area to other institutions as well." Baird also announced that the Markle Foundation will seek to support similar programs at other academic institutions. In addition to legal clinics, future grants under Markle's initiative might fund graduate programs in areas including economics, engineering, computer science, media studies, or information sciences with clinical courses where students can gain experience in public interest advocacy under the supervision of leading academics and professionals. Herma Hill Kay, Dean of UC Berkeley's School of Law said, "We're thrilled that Markle has chosen to provide funding to the Samuelson Clinic. The Boalt Hall clinic will give law students a chance to work with experienced faculty and legal practitioners on cases, administrative proceedings, and legislative and policy advocacy in a rapidly expanding and increasingly vital area of the law. We hope the clinic will get students excited about this developing field and set the stage for them to pursue public-interest advocacy as a career choice, or integrate it into their careers on a pro bono basis." The Samuelson Clinic will afford young advocates the opportunity to work on concrete issues that might include: Advising and representing individuals, non-profits and libraries in First Amendment and privacy issues; Assisting community groups and other non-profits in evaluating laws, regulations and policies that adversely affect access to technology or assisting artists with copyright questions raised by new media; Analyzing and commenting on prospective legislation and regulation on behalf of public interest and consumer groups; Challenging web sites that engage in surveillance of user activities and make and sell profiles of users without notification; Analyzing privacy issues associated with undisclosed surveillance tools on web sites or embedded in software that may report back on user activities when the user is online; or Analysis of clickthrough licenses that claim to own all comments made by users in an online service's chatroom or listserv, or shrinkwrap licenses that forbid disclosure of flaws in software or criticism of the company that made it. Samuelson Endowment Sets An Example for Philanthropy in the New Economy Markle's $300,000 grant will provide startup funds for the Samuelson Clinic, which will be established by a $2 million endowment from Boalt Hall professor Pam Samuelson and her husband, Robert Glushko. Mr. Glushko was a cofounder of a Silicon Valley startup that was acquired last year by Commerce One, which went public in July and was one of the top performing IPOs of 1999. Professor Samuelson, a leading legal scholar in the areas of the Internet and intellectual property, and winner of a 1997 MacArthur Fellowship, will serve as an advisor to the Clinic. Samuelson says that, by endowing the clinic, she and her husband hope to set an example for others who have benefited from the enormous wealth creation made possible by new technologies. "We really believe that there are people who have profited immensely from their involvement in the Internet economy and want to give something back. We hope that the Clinic will serve as an example of how beneficiaries of the new economy can direct their resources toward projects that help us make sure that the public interest doesn't get lost as the Internet transforms society." Markle President Zoë Baird said, "When I'm asked about the 'new philanthropy,' I point to Professor Samuelson's endowment as an ideal, and a challenge to other leaders in the Internet economy. The Clinic is a wonderful example of wealth generated by the Internet being channeled back into public interest projects that help society respond to profound transformations the Internet brings. The clinic will help ensure that the public interest is a part of the new economy while business models and public expectations are still being formed." This initiative is part of the Markle Foundation's Policy for a Networked Society program, which works to enhance the public voice in the consideration and resolution of domestic and international policies that are surfacing in the new communications environment. The program is creating a body of research and a global policy network of leaders from the academy, nonprofit community, industry and government to develop principles of regulation on critical policy issues and to address the public interest as policies are developed and debated. The protection of democratic values, individual liberties, universal access and consumer interests are priorities of the program's activities. Markle Foundation works to improve health and national security through the use of information and technology. Markle collaborates with innovators and thought leaders from the public and private sectors whose expertise lies in the areas of information technology, privacy, civil liberties, health, and national security. Learn more about Markle at www.markle.org.
NEW YORK, NY—Markle Foundation President Zoë Baird today named Alice Cahn to lead the foundation's Interactive Media for Children Program. Cahn, who will be a Managing Director at Markle, moves from Children's Television Workshop, where she currently serves as President of the Television, Film, and Video Group, and is responsible for CTW's global creative development and production. Said Zoë Baird, "I am delighted that Alice has joined the Markle Foundation. She has been a major figure in entertaining and educational children's media for many years. Alice is now in a position to create the models and expectations for how interactive media can best benefit children." She added, "As children's waking hours become increasingly influenced by interactive media and toys, it is critical that we encourage the development of quality content. Alice's extraordinary track record as a leader in children's television and her desire to turn her attentions to new media bode well for the next generation of media consumers and for the field at large." Said Alice Cahn, "I am so proud of what we have accomplished at The Workshop: debuting DRAGON TALES as a top-rated series on PBS; Amy Tan's SAGWA slated for PBSKids Online and Television; increased audiences and impact for SESAME STREET across the screens; and much more. My move to The Markle Foundation is an opportunity to take what I've learned about children, families and the impact of media and apply it more broadly to new and emerging technologies. I intend to build partnerships that create motivating, responsible, engaging content and delivery systems that positively impact children and families. The Markle Foundation is an exciting institution on the cutting edge, working to advance public benefit from new information technologies." About Alice Cahn Alice Cahn currently serves as President of the Television, Film, and Video Group at Children's Television Workshop, where she is responsible for all CTW's domestic and international creative development and television production as well as home video and audio production and the development and production of film projects for the nonprofit organization. Prior this, she served as Director of Children's Programming at PBS, where her responsibilities included strategic planning, the direction of all PBS children's projects, and the development of series including: Teletubbies, Wishbone, Kratts' Creatures, Arthur, and Where in Time is Carmen San Diego. Prior to her tenure at PBS, Ms. Cahn designed national outreach programs that linked television, businesses, and education at the Los-Angeles-based Education First!, and served as Program Director for Children's Instructional Television at KQED, Northern California Public Broadcasting. Alice Cahn received her Masters in Educational Technology from San Francisco State University and holds a New York Teacher's License, K-8. About Markle's Interactive Media for Children Program Markle's Interactive Media for Children Program is a multi-faceted program of research, investments, and public education that works to create and support quality interactive media for children. The program includes: A major commitment to gain in-depth knowledge about the impact and potential of new media to help children learn and grow; specifically, efforts include the setting of a national research agenda on how interactive media can contribute to the cognitive, emotional, physical, and developmental needs of children. Work with and support for key content producers and companies to help them pursue innovative and quality products and services, and on-line activities including games, toys, and programs; and, Large-scale public education efforts intended to create a market and demand among parents and users for this information and for products, specifically taking into account parents' needs and concerns, and creating tools and guidance that they can use to make informed decision. In addition to developing new initiatives, Ms. Cahn will direct projects already underway at Markle, including the foundation's current initiative with Dr. Ellen Wartella, Dean of the College of Communications at the University of Texas, to develop a research compendium on children's use of interactive technologies. Another ongoing initiative in this program area is Markle's recent partnership with the Ad Council to create a first-of-its-kind multimedia public education campaign to help parents make informed decisions about their children's use of these new media. The Interactive Media for Children Program is one of four major areas of concentration for the Markle Foundation. After 30 years of work in mass media and the public interest, last July the foundation announced its intention to focus exclusively on realizing the potential of emerging media and technology to improve people's lives. It was also announced at that time that Markle would invest over half of its assets—$100 million—over the next three to five years out of the belief that models and expectations for what the new media can accomplish will be formed during this time and that a unique window of opportunity exists to create higher expectations for it on a large scale. Markle Foundation works to improve health and national security through the use of information and technology. Markle collaborates with innovators and thought leaders from the public and private sectors whose expertise lies in the areas of information technology, privacy, civil liberties, health, and national security. Learn more about Markle at www.markle.org.
NEW YORK, NY—Most Americans believe men should take more than two weeks paternity leave after the birth or adoption of a child and would vote for a candidate that supported extending the Family and Medical Leave Act (FMLA) to include paid leave, according to the latest Oxygen/Markle Pulse poll. However, American women are split over Cherie Blair's belief that her husband, British Prime Minister Tony Blair, should take paternity leave when she gives birth to their fourth child in May, and a majority of women say they would not support an American President who wanted to take more than two weeks paternity leave. The findings were announced by Cheryl Mills, Oxygen Media's Senior Vice President Corporate Policy and Public Programming. The Oxygen/Markle Pulse, created by the Markle Foundation and Oxygen Media to enhance the influence of the audience over the creation of content, is an ongoing research initiative to create a comprehensive and in-depth source of publicly available information about, and for, women. The latest Oxygen/Markle Pulse poll also found that men and women would like new fathers to take a little over three weeks off after the birth or adoption of a child. However, very few Americans know any men who have actually taken that much time off. On average, according to the Pulse poll findings, men report having taken less than one week of paternity leave. Cheryl Mills said, "The discussion over whether Tony Blair should take paternity leave has pushed the issue of family friendly policies to the forefront, both in Britain and in the U.S. The Oxygen/Markle Pulse is a great tool for us to quickly gauge what women a re thinking about this important issue and the way it affects their lives." Findings in the Oxygen/Markle Pulse poll include: Most Americans (72% of women and 63% of men) think it is important for men to take more than 2 weeks off after the birth or adoption of a child. These economic concerns are reflected in support for changes to the Family and Medical Leave Act. 48% of men and 54% of women say that they would be more likely to vote for a candidate that supported changing the FMLA so that businesses provided 4 weeks of paid leave and up to 8 weeks of unpaid leave. American women are split over Cherie Blair's belief that her husband, British Prime Minister Tony Blair, take paternity leave when she gives birth to their fourth child in late May. 53% of American women think that Tony Blair should take more than 2 weeks off from work when their baby is born. However, American women would be less likely to support an American President if he were in the same position, with 45% saying that the President should take paternity leave of more than 2 weeks. On average, men report having taken less than one week of paternity leave, and few Americans know any man who has taken more than two weeks off. 71% of Americans don't know any male friends or family members who have actually taken more than 2 weeks off. 68% of Americans don't know any male colleagues or co-workers who have done so. Men say the main reasons they don't take paternity leave are not that they don't value their roles as fathers or that workplace issues get in the way. 48% of men agree that "Men who take paternity leave care more about being a good father" 46% of men agree that "It's just as important for men to take paternity leave from their jobs as it is for women to take maternity leave from their jobs." 81% of men disagree that the lack of interest in raising children is the main reason for not taking paternity leave. Only 15% of men agree that "Men who take paternity leave don't take their jobs as seriously as other men." Only 23% of men agree that taking paternity leave "has a negative impact on their careers." Only 32% of men agree that "When men take paternity leave they are viewed negatively by their colleagues." The most significant barrier for most men who want to take paternity leave is the loss of income. 76% of men and 72% of women agree that "The main reason men don't take paternity leave is that they can't afford the loss of income." Penn, Schoen and Berland Associates conducted a nationally representative telephone survey of 511 adults on April 3, 2000. The margin of error for the entire sample is +/- 4.4% at the 95% confidence level, and is higher for subgroups. About the Oxygen/Markle Pulse The Oxygen/Markle Pulse seeks to learn what women think and believe and to give voice to these findings through the media. The Pulse will comprehensively track and measure women's opinions, attitudes, needs and values. The Pulse seeks to engage women in a dialogue to help shape the direction of the Pulse research and the Oxygen/Markle Pulse's findings will inform and add depth to Oxygen's online and television programming. Oxygen will create programming that is responsive to the findings uncovered through the research conducted by the Oxygen/Markle Pulse. In this national election year, the first phase of the Oxygen/Markle Pulse's research will spotlight women's political and civic participation, women's attitudes about political and social issues, and women's leadership. It will cover the ways ethics, values, religion and spirituality relate to women's political engagement. Over the course of the year, the Oxygen/Markle Pulse will introduce new areas of study including: life balance, career/work, health and well-being, relationships, sexuality, education, technology, and the media. In addition, the Pulse site contains message boards, online surveys and links to relevant organizations as well as other Oxygen sites. About Penn, Schoen & Berland Penn, Schoen & Berland has been conducting strategic research for more than two decades on behalf of political candidates and Fortune 500 companies.
NEW YORK, NY—Markle Foundation President Zoë Baird today announced the commitment of nearly one million dollars to efforts aimed at closing the "digital divide" by developing online content and services that can best serve the needs of low-income Americans. A Washington-based children's advocacy group, The Children's Partnership, will receive a grant of $300,000 for their initiative, Bridging the Digital Divide: Online Content for Underserved Internet Users, A Project of the Markle Foundation, to educate key sectors on the content needs of low-income communities and to encourage development of applications that can meet them. The grant was announced in conjunction with the release of The Children's Partnership's new study, Online Content for Low-Income and Underserved Americans: The Digital Divide's New Frontier, a path-breaking, systematic study to analyze the needs of low income Americans and those with language and geographic barriers and to provide a practical roadmap for the private and public sectors to work together to develop content that can improve their lives. Of Markle's commitment to tackling this critical component of the digital divide, Zoë Baird said, "There is great potential for the Internet to provide content and services that can solve problems and create opportunities in the lives of low-income and underserved communities. But providing access is not enough. Access to technology is not a gift to low-income people unless it meets their fundamental needs. We need to understand and encourage the creation of useful content if the technology really is to improve people's lives." She added, "We're delighted that The Children's Partnership has taken this look at the online needs of low-income and underserved communities. And, we are pleased to support their efforts to get this important information into the hands of people who can do something about it. Their findings and work that will follow are a significant contribution to ensuring that this technology reaches its full potential." Laurie Lipper, Director of The Children's Partnership, said, "The Markle Foundation has made an investment in an emerging and, we believe, critical field-the development of online content for underserved Americans. The research is clear: there is not the content needed to benefit more than 50 million Americans who are low-income or limited-literacy, or speak a language other than English. Markle's 'early money' will allow The Children's Partnership to move swiftly from research to immediate action: To work with the industry, the government, and low-income communities to develop useful and accessible information and applications for the underserved. The Children's Partnership greatly appreciates the generous support of the Markle Foundation." The report finds that language and literacy barriers, and a lack of local and culturally diverse information on the Net, present the greatest limitations for disadvantaged communities. Among the report's key findings: 1 in 5 Americans are at-risk of being excluded from opportunities available on or through the Internet due to low literacy and limited English skills often associated with low-income families Lack of access is not the primary reason low-income Americans are not online. Instead, low-income users say they would use the Internet more if there were content that was engaging and useful to them Low-income users want more localized information and more information written at lower literacy levels The Markle grant will support the dissemination of the New Frontier study and fund additional research about the use and value of the Internet to Americans of low income, low literacy and low English language skills. The Children's Partnership will convene a series of meetings for policy makers and industry leaders to discuss ways of addressing the content problems uncovered by the New Frontier study, such as how to best create search capabilities for low-income communities, how to best use translation technologies, and how to best provide training and technical support in low-income communities. Markle Foundation works to improve health and national security through the use of information and technology. Markle collaborates with innovators and thought leaders from the public and private sectors whose expertise lies in the areas of information technology, privacy, civil liberties, health, and national security. Learn more about Markle at www.markle.org. The Children's Partnership is a national nonprofit, nonpartisan organization whose mission it is to put the unique needs of children front and center in a changing economy, culture, and policy world. The work to ensure all children—especially the disadvantaged—have access to the resources they need, and work to involve more Americans in the cause for kids. The Children's Partnership endeavors to provide information and develop tools that will be useful to a wide range of leaders and advocates for children. The Partnership undertakes research and policy analysis, publishes reports and multimedia materials, and forges new alliances among parents, policymakers and the private sector to achieve tangible gains for children. The Partnership focuses particular attention on identifying new trends and emerging issues that will affect large numbers of America's children and on providing early analysis and strategies for action. In this way, it functions as a research and development (R&D) arm for the children's movement.
NEW YORK, NY—The Markle Foundation is undertaking an initiative to enable non-profit groups to more fully participate in Internet governance by making it easier for them to attend international meetings of ICANN, the Internet's first international oversight body, it was announced today by Zoë Baird, Markle's President. The announcement was made to coincide with ICANN's quarterly meeting in Cairo, Egypt. Under the initiative—part of Markle's Internet Governance Project (IGP)—the Markle Foundation and The Ford Foundation will each make a seventy-five thousand dollar grant for the ICANN Travel Support Program to The Salzburg Seminar, a renowned institution of international education. By funding non-profit groups' travel arrangements to—and accommodations at—ICANN meetings, the ICANN Travel Support Project will help provide a broader range of groups the chance to attend meetings of the Internet oversight body. Zoë Baird said, "The ICANN Travel Support Project is an important step toward ensuring that the public voice can help shape the governance of the Internet. With this grant, we will reduce or eliminate cost as a barrier to a number of non-profit, educational, research and public-interest organizations that should be able to attend ICANN's international meetings to network, contribute their ideas about how Internet governance should develop, and help shape Internet policymaking." Olin Robison, President of the Salzburg Seminar, said, "For over fifty years, the Salzburg Seminar has provided opportunities for young leaders to meet and learn. As an international educational organization we are well aware of the financial difficulties many non-profit leaders face in supporting their activities. The Seminar is therefore pleased to announce the ICANN Travel Support Project that will allow selected non-profit leaders to attend ICANN's international meetings. We believe their voices, and those they represent, need to be heard at ICANN's policymaking sessions. Working with the Markle and Ford Foundations, this Project is one step towards making ICANN's meetings more inclusive of the global Internet community." On April 1, 2000 The Salzburg Seminar's ICANN Travel Support Project will begin to recruit and screen potential participants. Organizations selected for participation will be funded for the costs of travel to ICANN meetings and their accommodations. About Markle's Internet Governance Project Markle's Internet Governance Project is designed to promote the public interest in nontraditional, international venues where decisions are increasingly made and standards are set that affect the Internet. At ICANN's most recent meeting, in Los Angeles in November, the Markle Foundation announced several major initiatives designed to make ICANN, the Internet's first international oversight body, more accountable to all users of the Internet. This included a grant to enable ICANN to hire staff, conduct outreach (including easy-to-understand educational materials), create technical mechanisms for global voting, translate key documents into several major languages for the benefit of all potential ICANN members worldwide, and initiate the At-large voting process. Markle also enlisted the support of, and is providing funds for efforts by, The Carter Center, The Center for Democracy and Technology, the Berkman Center for Internet and Society at Harvard Law School, Common Cause, and the American Library Association to help establish the election process, to reach out to Internet users, and to monitor the elections. These efforts are designed to encourage the greatest participation by the broadest geographic base of individuals and non-commercial users. The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit, international corporation formed in September 1998 to oversee a select set of Internet technical management functions currently managed by the U.S. Government, or by its contractors and volunteers. Specifically, ICANN is assuming responsibility for coordinating the management of the domain name system (DNS), and other important features of the Internet. About the Salzburg Seminar The Salzburg Seminar was founded on the ideal that open discussion among individuals helps build the bridges of communication and cooperation for the global community. The Seminar was begun in 1947 by three students at Harvard University as a means of bringing together young Europeans and Americans from countries recently at war to engage in intellectual dialogue. Over the years, the Seminar has evolved and expanded to become a renowned institution of international education. More than 20,000 Fellows from more than 150 countries have attended sessions exploring political, social, and cultural issues of global interest. Our mission is to provide opportunities for the next generation of leaders to meet with each other for the exchange of opinions and ideas. Our goal is to bring together in a productive way the worlds of scholarship, public policy, and practice. The Seminar conducts sessions at Schloss Leopoldskron, an eighteenth century palace in Salzburg, Austria. It is an American not-for-profit educational organization with administrative headquarters in Middlebury, Vermont.
NEW YORK, NY—The Markle Foundation will commit $2-million to The Advertising Council over the next three years for a campaign to educate families about opportunities for children to learn and grow using the Internet and other interactive media, Zoë Baird, President of the Markle Foundation, and Peggy Conlon, President of the Ad Council, announced today. The multimedia public education campaign will be the first of its kind to communicate the potential of interactive media to benefit children and to help parents make informed decisions about their children's use of these new media. It will help parents identify positive interactive media resources, sites, and games for their children, and give them the tools they need to identify the best ways to use the Internet with their children as a tool for learning and fun. And it will help parents guide children to avoid inappropriate activities. Markle Foundation President Zoë Baird said, "The potential of interactive media to benefit our children is extraordinary. But parents need the know-how and the tools to take advantage of it. This campaign allows us to give parents what they need and to involve them in shaping expectations for this media as it develops." Ad Council President Peggy Conlon said, "We are excited about having the Markle Foundation as the partner and sponsor of a campaign to educate parents about the amazing, positive potential the Internet holds for their children. The Markle Foundation is leading the charge in looking for ways to realize the potential of emerging communications tools to improve people's lives. With Markle's help, we will implement the first mass public education campaign to help parents make smart choices for their children in this new media environment." This three-year commitment by the Markle Foundation will fund research, underwrite a creative campaign conveying key messages to target audiences, place ads in a wide range of media nationally, and provide ongoing tracking and evaluation mechanisms. The Ad Council will work with newspapers, magazines, radio and television networks, and online sites—all of which will donate space or air time to this initiative—and advertising agencies. TBWA/Chiat Day will donate its creative services. The advertisements are scheduled to appear in the Fall of 2000. This initiative is part of the Markle Foundation's Interactive Media for Children program which works to gain in-depth knowledge about the potential and the impact of interactive media, and then to help incorporate this knowledge in the creation of children's products and services. Markle's Interactive Media for Children program is setting a national research agenda on how interactive media can contribute to the cognitive, emotional, physical and developmental needs of children and the potential of interactive technologies to meet them. The program includes work with key content producers and companies to integrate this knowledge into innovative games, toys and programs. In addition, the program studies parents' evolving needs and concerns relative to the new media environment, and aims to create tools that they can use to make informed, responsible decisions for their children. Markle Foundation works to improve health and national security through the use of information and technology. Markle collaborates with innovators and thought leaders from the public and private sectors whose expertise lies in the areas of information technology, privacy, civil liberties, health, and national security. Learn more about Markle at www.markle.org. The Ad Council is a private, nonprofit organization that has been the leading producer of public service communication programs in the United States since 1942. It supports campaigns that benefit children, families and communities. The communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns such as "Friends Don't Let Friends Drive Drunk," "Take A Bite Out Of Crime," and "A Mind is a Terrible Thing to Waste" have helped save lives and resources, educate the public about issues and concerns of the day, and make America a healthier country to live in. In 1998, Ad Council campaigns received more than $1 billion in donated print and electronic media time and space.
NEW YORK, NY—The Markle Foundation, in conjunction with the New America Foundation, has established the Markle Fellows program designed specifically to support writers addressing issues relating to information technology and society. Today, Zoë Baird, President of the Markle Foundation, announced the appointment of the first two Markle Fellows-John Simons of The Wall Street Journal and writer/commentator David Friedman. Markle will commit nearly $1 million over the next two years to support four Markle Fellows in the first year and five Fellows in the second year; each Fellow will serve one-year terms. The Markle Fellows are part of the Fellowship program operated by the New America Foundation, a non-profit, non-partisan public policy institute based in Washington, DC. John Simons, who assumed his Fellowship on January 3rd, most recently was the Technology Policy reporter for The Wall Street Journal, writing about the government's broadening role as Internet policy maker, and on the high-tech industry's growing influence on Washington politics. David Friedman, who begins his fellowship on March 1, is an economics writer, commentator and attorney whose work is widely published in national and international publications. Said Zoë Baird, "We are delighted to be able to create an environment in which the next generation of thought-leaders can do focused thinking, writing and analysis about the pressing issues surrounding information technology and society. We see this as an exciting extension of the work the Markle Foundation is doing to look at ways in which new media and technology can improve people's lives. It is important that, as this new communications environment takes shape, we have a deep examination of the critical issues we will face as a society. David Friedman and John Simons will make a serious contribution in that effort." Ted Halstead, Founder, President and CEO of the New America Foundation, said, "We are delighted that the Markle Foundation is now a partner in our successful Fellowship Program. Their support enables us to appoint several exceptionally talented new Fellows who will focus on a critical set of issues at the intersection of information technology and public policy." About John Simons As Technology Policy reporter for The Wall Street Journal, Simons wrote breaking news stories and feature articles on the government and the high-tech industry. Other recent topics covered by Simons include Internet taxation, online crime, consumer privacy, and the Web's influence on the 2000 Presidential race. As a Markle Fellow, Simons is focusing on policy issues, the "digital divide," consumer privacy, participation in the political process and issues of jurisdiction between local, state, federal and international regulatory bodies. Previously, Simons was Senior Editor at U.S. News & World Report. In this role, he developed and wrote articles for the Business and Technology section, covering the Internet as an emerging business and economic environment. Mr. Simons received a B.A. in Journalism from Northeastern University and currently lives in Washington, DC. About David Friedman As an economics writer, commentator and attorney, David Friedman contributed to the The Los Angeles Times, The Washington Post, International Herald Tribune, Orange County Business Journal, Japan Times, Forbes, and The American Enterprise, among other publications. In 1998, the California Newspaper Publishers Association honored Friedman as Best Columnist. Friedman is also a regular commentator on Marketplace Radio and National Public Radio. As a Markle Fellow, Friedman will focus on technology as an engine of inequality; the demographic and social consequences of urban policies favoring high-tech investment; and the sustainability of the new economy. Previously, Friedman was a Senior Executive at Catellus Development Corporation, a publicly traded land development company. Mr. Friedman received a B.A. in Political Science and Economics from the University of California, San Diego, a PhD. in Political Economy from MIT and a J.D. from UCLA. He currently lives in Culver City, California. The New America Foundation is a non-profit public policy institute whose purpose is to bring exceptionally promising new voices and new ideas to the fore of America's public discourse. The New America Foundation seeks to reshape our public debate by investing in outstanding individuals and ideas that transcend the conventional political spectrum. Based in Washington, DC, the New America Foundation was conceived through the collaborative work of a diverse and inter-generational group of public intellectuals, opinion leaders, and business executives. New America's Board of Directors is chaired by James Fallows, and includes Eric Benhamou (Chairman & CEO, 3Com), Eric Schmidt (Chairman & CEO, Novell, Inc.) and Laura D'Andrea-Tyson (Dean of the Haas School of Business, University of California at Berkeley). Since its inception in 1999, the New America Foundation's Fellowship Program has worked to train and support a new generation of young public intellectuals by helping them gain exposure for their ideas in the information marketplace. The Fellowship selection process is highly competitive and looks for those rare individuals who are not only exceptional thinkers, but who also have an ability to communicate in ways that gain broad public attention. All Fellows are appointed for a one-year renewable term.
LOS ANGELES, CA—The Markle Foundation is committing more than $1-million to improve Internet governance, including several major initiatives designed to make ICANN, the Internet's first international oversight body, more accountable to all users of the Internet, it was announced in a statement today by Zoë Baird, President of the Markle Foundation. After a year of initial activities, the first elected Board of Directors of ICANN (the Internet Corporation for Assigned Names and Numbers) is now being selected; nine of the 19 Directors have already been elected by three supporting organizations representing technical and commercial interests. Users of the Internet at large will elect an additional nine Directors, and Markle is helping to ensure that this election process is representative, fair and credible. Markle's first initiative—a $200,000 grant directly to ICANN to initiate this process—will enable the organization to hire staff, conduct outreach (including easy-to-understand educational materials), create technical mechanisms for global voting, translate key documents into several major languages for the benefit of all potential ICANN members worldwide, and initiate the voting process. Ms. Baird also announced that Markle had enlisted the support of, and is providing funds for efforts by, The Carter Center, Common Cause, the American Library Association and other organizations from around the world to help establish the election process, to reach out to Internet users, and to monitor the elections. These efforts are designed to encourage the greatest participation by the broadest geographic base of individuals and non-commercial users. Ms. Baird said, "Global institutions are beginning to oversee Internet activities. The decisions they make will determine whether the Internet achieves its potential as a powerful weapon for democratic values and aspirations. Management of the Internet by a private entity will not be stable or legitimate if that entity does not adequately include the public voice. So it is essential that ICANN—which is establishing rules that impact individuals and organizations alike—be accountable to all Internet users everywhere. Specifically, that means building a legitimate way for individuals to vote and create an authority they can trust. We are bringing in experts who can make this happen." Ms. Baird added, "The public must be aware of what is going on, understand what is at stake and have a meaningful opportunity to express its opinion. President Jimmy Carter and the Carter Center, which has overseen scores of elections worldwide, and Washington, DC-based Common Cause, under the leadership of former Massachusetts Attorney General Scott Harshbarger, give the Internet community the expertise of leaders who understand how to build and protect democratic institutions. They—and our other partners—will help us forge essential ties between the Internet community and established democracy advocates here and abroad." Esther Dyson, Interim Chairman of ICANN's Initial Board of Directors, said, "We're just delighted that Markle will make such a substantial contribution to ICANN's At-Large Membership program. Markle's commitment to broad public participation in setting policy for the Internet infrastructure is evident in the size of the grant and the attention to the issues that come with it. Although ICANN's specific mandate is limited, we hope its activities will be a key foundation for Markle's initiatives in building public interest and participation in the global medium. We plan to use the money to move quickly in public outreach, so that we can have broad and informed public input as we move forward in the design and implementation of the At-Large membership structure, which will ultimately produce 9 of our 19 directors." Initiatives announced today The initiatives announced today include a $200,000 grant to ICANN, to fund the first phase of ICANN's At-Large Membership Implementation Program. This program is designed to build ICANN's At-Large Membership so that any Internet user in the world can participate. In addition, this grant will support the development of standards to ensure a fair, legitimate voting process and technical mechanisms for global voting. ICANN's At-Large Membership will ultimately select nine of ICANN's 19-member Board of Directors (nine additional directors have already been elected by the three Supporting Organizations; the President/CEO is the 19th member). Markle is also partnering with a wide range of independent entities to improve ICANN specifically and Internet governance generally: The Atlanta-based Carter Center, the world's leading election monitoring organization, will help the Internet community create an adequate mechanism to monitor the ICANN at-large membership elections in order to evaluate whether they are open and free of fraud. The Carter Center will also work with other leading experts in voting and democracy to determine standards for a fair election. Common Cause, a 200,000-plus member, nonpartisan organization promoting open, honest and accountable government, will create and lead an international group of experts in governance and public accountability to advise ICANN about how to build bona fide membership and voting processes. The American Library Association (ALA), the world's oldest and largest national library association, will distribute educational materials about ICANN and individual membership, including those produced by ICANN and others, in the United States and, in partnership with international library groups, throughout the world. In addition, the ALA has agreed to create virtual "voting booths" at libraries in the United States—and work with library organizations abroad to do the same thing—for the At-Large elections. The Center for Democracy and Technology(CDT), a leading civil liberties organization based in Washington, DC, will produce a pamphlet on why the public should care about ICANN and the decisions its makes. The Berkman Center for Internet and Society at Harvard Law School—a research program founded to explore cyberspace, share in its study, and help pioneer its development—will explore mechanisms for open governance and deliberation online. In addition, Markle and the Berkman Center co-hosted a public workshop on ICANN and pressing public interest issues in Los Angeles on October 31st. Markle also intends to take other steps to assist leaders from around the world to participate in meetings of ICANN. Said Scott Harshbarger, President of Common Cause, and former Attorney General of Massachusetts, "Throughout our 30-year history, Common Cause has been a leading voice for citizens on issues of democratic process, civic participation, and openness and accountability in American government. We look forward to drawing on this experience to promote democratic values in Internet governance through work with the Markle Foundation." "Libraries are the cornerstone of democracy," said ALA President-Elect Nancy Kranich. "They provide the information people need to be well informed, and they provide access to millions of users. No place is better suited than libraries to foster democracy in action on the Internet." Jerry Berman, Executive Director of the Center for Democracy and Technology, added, "Control over Internet names could ultimately impact vital public interest including free expression, personal privacy, and the structure of tomorrow's Internet. An open and accessible domain name system makes it possible for anyone to stand on a street corner in cyberspace and speak to the whole world. We need to make sure that domain name governance is consistent with our fundamental civil liberties. Public interest participation in and oversight of this governance system is essential to preserve those liberties." "Deliberation is at the core of both open education and open governance: a chance for views to evolve and to be refined, rather than simply summed," said Jonathan Zittrain, Executive Director of the Berkman Center. "We are seeking to build a kernel of open source tools to facilitate broad-based online discussion, deliberation, and closure on issues that concern large and diverse groups of people and institutions." ICANN Initiatives are Centerpiece of Markle's Internet Governance Project The initiatives announced today at ICANN's first annual meeting are part of Markle's recently-launched Internet Governance Project (IGP). Markle has committed more than $1 million to the Internet Governance Project, which is designed to promote the public interest in nontraditional, international venues where decisions are increasingly made and standards are set that affect the Internet. These venues—non-governmental organizations such as ICANN and the World Wide Web Consortium (W3C), and intergovernmental or regional organizations such as the World Trade Organization (WTO) and the World Intellectual Property Organization—consider such issues as electronic commerce standards, intellectual property, consumer protection, privacy, content regulation, taxation and online jurisdiction. An important component of Markle's Policy for a Networked Society program, the Internet Governance Project will promote the public's interest in a number of ways, such as: Increase awareness among public interest leaders about how the decisions of non-traditional policy-making entities are affecting their constituencies; Provide useful, cutting-edge policy analysis from scholars and professionals from the law, political science, public policy and other relevant disciplines; Assist in institution building by working with nontraditional policymaking entities to make them more accountable and democratic as they remain efficient and goal oriented. Markle Foundation works to improve health and national security through the use of information and technology. Markle collaborates with innovators and thought leaders from the public and private sectors whose expertise lies in the areas of information technology, privacy, civil liberties, health, and national security. Learn more about Markle at www.markle.org. The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit, international corporation formed in September 1998 to oversee a select set of Internet technical management functions currently managed by the U.S. Government, or by its contractors and volunteers. Specifically, ICANN is assuming responsibility for coordinating the management of the domain name system (DNS), and other important features of the Internet.
NEW YORK, NY—Andrew Rasiej, Founder & President of MOUSE (Making Opportunities for Upgrading Schools & Education), a non-profit organization providing volunteer manpower and technical support to New York City public schools, announced today that 550 industry professionals will gather on October 26 at New York's famous Windows on the World to support and recognize exceptional leadership in bridging the digital divide in New York City public schools with the first annual "Champions of Technology & Education" Awards. "Champion of Technology & Education Awards recipients include Zoë Baird; President, Markle Foundation, Charles Raymond; President and COO, Citigroup Foundation; Mark Swanson; President, iXL, Fernando Espuelas; President, StarMedia, as well as an outstanding public high school teacher and student. "These champions prove everyday that a personal commitment to education does make a difference. Without their involvement, the effort to bring technology to those who have not been served could not effectively happen," Andrew Rasiej, Founder & President, MOUSE. "I am quite honored to receive this award, especially from an organization that has itself done so much work with technology on behalf of children," said Baird. "The Markle Foundation and MOUSE share the view that new communications media have enormous potential to help our children grow, learn and prosper, and we're both working to give children the communications tools that will truly benefit them." Distinguished attendees such as Bill Thompson, President of the New York City Board of Education, Virginia Fields; Manhattan Borough President, etc and over thirty leading Internet companies have joined MOUSE in the launch of this prestigious fundraising event. MOUSE, since its launch in 1997, has provided 24 public high schools with an estimated $1.5 million worth of technical expertise and support. On September 29, MOUSE and its partners, the 168th Street Armory Track and Field Center and Community School District 6, were awarded a three-year $1.1 million grant from the U.S. Department of Education to set up a community technology center in Washington Heights.
CAMBRIDGE, MA—This final event of the Markle-funded Media in Transition Project at M.I.T. aims to establish a broad-gauged discussion of our emerging computer culture in the perspective of ancestor technologies and older media. The conference includes some 75 presentations on many aspects of this subject, a series of multi-media demonstrations and films offered in parallel with the presentations, and three plenary "conversations" in which distinguished panelists will speak briefly and then participate in extended dialogue with the audience. Among the panelists: Phil Agre, Robert Darnton, Henry Jenkins, Elaine Kamarck, Adam Powell, Mitchel Resnick, Paul Starr, Bob Stein, Maria Tata.
NEW YORK, NY—Ruth Ann Burns, Vice President and Director of the Educational Resources Center at Thirteen/WNET and Zoë Baird, President of the Markle Foundation announced today the launch of Learning Adventures in Citizenship, an interactive project designed to promote student participation and volunteerism in their communities. Acting as an educational companion to Ric Burns' six-part series, New York: A Documentary Film, Learning Adventures in Citizenship provides a national, standards-based Web curricula for middle school students and their teachers, to teach them how they can take responsibility for solving problems in their communities. Developed with, and underwritten by the Markle Foundation, Learning Adventures is part of the Foundation's $100 million investment over the next three-to-five years to help ensure that public needs are served by emerging communications media and information technologies. Learning Adventures in Citizenship takes visitors through six consecutive time periods in New York City history. This virtual experience in time travel is brought to life through interactive learning material, such as QuickTime video, GIF and Flash animation, audio, student activities, lesson plans, and a "Citizenship Gallery"-forms that students can submit of their classroom and community projects across America. With an official launch on Friday, October 1st, Learning Adventures in Citizenship can be found at two locations, www.wnet.org/newyork and www.pbs.org/newyork. New York: A Documentary Film premiers on Sunday, November 14th on PBS. Specifically, Learning Adventures in Citizenship includes the following components: "Learning Adventures," which presents interactive environments that contain learning material and student activities; · "For Teachers," which contains lesson plans, a primer on social science inquiry, and discussion forum; · "Citizenship Gallery," which features student works illustrating individual or classroom community projects; · "Citizenship Research Resources," a guide to research and citizenship resources; and · "Learning Adventure Contest," a national citizenship contest for students and children at home. "In a sense, visitors to the site will be given the proverbial key to the city of New York," said Ruth Ann Burns, Vice President and Director of Thirteen/WNET's Educational Resources Center. "Hopefully, they'll use that key to unlock the doors to their own communities, to explore the past, present and future of those communities, and to discover the many opportunities for participation and volunteerism." According to Zoë Baird, President of the Markle Foundation, Learning Adventures in Citizenship embodies some of the best things the Internet can offer children and parents. Learning Adventures in Citizenship is an important and engaging way for children to use their own media to discover how they can contribute to their communities through the lessons of those who built our hometown—New York City. So many key elements of Learning Adventures—from video clips and animation to audio and online contests—make this an exciting and fun way to learn about not only New York, but communities across America. Learning Adventures in Citizenship is a multi-disciplinary resource that can be used in the classroom or at home. Most important, it gets young people involved in their community." Learning Adventures in Citizenship includes educational activities in social studies, science, technology, language arts, music and the fine arts and places them within the context of New York City's economic, political, technological and cultural evolution. It is built around an interactive multimedia knowledge base that synthesizes and expands on the information included in New York: A Documentary Film and makes it available to teachers and students in a creative assortment of lesson plans, online activities, classroom and team projects and individual assignments. In addition, teachers can take advantage of citizenship research resources that are organized by state and topic. About Thirteen/WNET wNetStation, Thirteen/WNET's Web site, is a project of the New Media Group at Thirteen/WNET's Kravis Multimedia Education Center. Ruth Ann Burns is Vice President of the Educational Resources Center. Barry Levine is Director of wNetStation and Online Programs at Thirteen/WNET. Anthony Chapman is the senior producer of Learning Adventures in Citizenship. New York: A Documentary Film, a special presentation of The American Experience, is a production of Steeplechase Films in association with WGBH Boston, Thirteen/WNET in New York, and the New-York Historical Society. Major support for the series is provided by The Chase Manhattan Corporation, the National Endowment for the Humanities, The Ford Foundation, The Corporation for Public Broadcasting, Public Television Viewers and PBS, and the Arthur Vining Davis Foundations. Additional funding is provided by the J. M. Kaplan Fund, the Susan and Elihu Rose Foundation Inc., Rosalind P. Walter, Central Parking Corporation, Glenwood Management Corporation, Judith and Burton Resnick, The Sheldon H. Solow Foundation, and Alan Wiener/American Property Financing Inc. Thirteen/WNET in New York is one of the key program providers for public television, bringing such acclaimed series as Nature, Great Performances, American Masters and Charlie Rose—as well as the work of Bill Moyers—to audiences nationwide. As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen/WNET reaches millions of viewers each week—airing the best of American public television along with its own local productions such as City Arts and Reel New York. With educational and community outreach projects that enhance value of its productions, Thirteen/WNET takes television "out of the box." And as broadcast and digital media converge, Thirteen/WNET is blazing trails in the creation of Web sites, CD-ROMs, educational software, and other cutting-edge media products.